MERCHANDISE DESIGNER: DRY DOCK BREWING CO.
From 2014-2017, I redesigned the merchandise for Dry Dock Brewing. After researching current trends and listening to user pain points about the current product line, I began designing new styles that complimented all body types and would attract a new set of customers: the younger crowd. I tested prototypes of the new designs on willing customers, sent out qualitative and quantitative surveys to the public and within the company. This feedback led to the creation of comfortable t-shirts, clothing for women, zip-up hoodies, tons of swag, and a variety of hats. From here I collaborated with the marketing team and organized photoshoots promoting our new products. All professional photos of the work on models are done by the talented Colin Bridge.